Free Online Image Optimizer What it's for

Remove EXIF data from a photo

A photo taken on a phone usually carries the place it was taken, the moment it was taken and the device that took it. Drop your pictures below and take away copies with none of that attached.

How to remove EXIF data from a photo

1

Drop in your photos

One or up to ten. This works on anything a phone or camera produced.

2

The metadata comes off

Location, camera model, lens, exposure and timestamps are all discarded. This is what happens by default here — there is no box to remember to tick.

3

Download the clean copies

The picture is unchanged. Only what was written alongside it is gone.

Questions

What is actually in my photo that I cannot see?

Typically: the GPS coordinates of where you were standing, accurate to a few metres; the date and time to the second; the make and model of the phone or camera; and the exposure settings. Some phones also record the direction you were facing. None of it is visible in the picture, and all of it travels with the file when you send it.

Does the picture itself change?

The pixels you see are re-encoded, in the same way any optimizer re-encodes them, which is also what makes the file smaller. What is removed is the metadata block, not anything you can look at.

Do social networks not already strip this?

Most of the large ones do strip it on upload, though they read it first. The places it survives are the ones people forget about: an email attachment, a message on a chat app that sends files rather than photos, a shared cloud folder, a marketplace listing. Those are the ones worth cleaning before you send.

Can I keep the camera data and remove only the location?

Not here — it is all or nothing. If you need to keep exposure information for a photography portfolio, a desktop tool with a full metadata editor is the right instrument. This is for getting rid of the lot before you share.

What happens to my photo on your side?

It is uploaded, processed and deleted within the hour. The address it sits at while that happens is random and unguessable. The Privacy Notice sets out exactly what is kept and for how long.